Fifth of March was really helpful in taking the initiative to help us re-imagine what Kallos magazine could look like. Pamela and Jacqueline took the time to help us articulate our brand identity. They were very prompt with their responses and made working with them enjoyable. Really glad to work with them on this rebranding project as it has strengthened our brand’s influence among our target group!
|Scope:||Branding & identity for print|
With a desire to refresh the brand, we worked with Kallos to refocus on their ideals; “to empower young women globally to be advocates of inner beauty and confidence and to boldly live out their God-planned design.”
We worked with the Kallos team to understand their culture & beliefs, goals for the future, as well as their use of digital platforms and social media. This lead to further internal research to examine company’s use of visual identity and make recommendations based on industry trends.
As part of brand research, we proposed 3 different styles of brand tracks with accompanying taglines, visuals and colours. Based on the logo and tagline style, we designed two different styles with colours and typography recommendations
We worked with the team to further refine their final logo choice and how to apply it to the magazine. This fed into the key deliverable of new magazine layouts that embodied the new brand.
The whole redesign is depicted in their new brand manual which serves as a their anchor and guide, especially to newer members of the Kallos team.